Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities.

With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.

Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i.e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.

Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance.

For the small business owner just starting out in a very competitive market, building a business brand seems like a long-term goal. Right now, you’re busy just keeping track of inventory and trying to get your products out into the marketplace. If you want to be savvy entrepreneur, however, you will begin building your business brand from the first day you open the real and/or virtual doors of your business, because grabbing the gold ring of your market share and keeping it depend on the loyalty of your customers and your reputation in your industry.It doesn’t make much difference if your business involves direct sales, provides a service, or brokers deals between manufacturers and retail merchants. A brand is equally important in all of these fields. It doesn’t matter whether you operate a restaurant, sell cars, or own a medical clinic. The brand you establish is an investment that will deliver such vital dividends as longevity and continued growth in your industry.As you probably know, a brand is more than your company logo; it encompasses your whole business package. For example, when you think soup brands, you may think “Campbell’s.” You will picture the red and white label, the Campbell kids logo. But this name recognition is only partly what makes you want to buy Campbell’s Soup. You might associate the brand with comfort and home. You might remember the soup label campaigns in secondary school to raise money for schools. You think of the satisfying taste and smell of the soup. You know you can trust Campbell’s quality.See how you can create this kind of recognition, positive association, comfort, and trust in establishing your business brand. Use the following outline as a guide in planning your long-term branding strategy:1. When you choose a logo design, does it reflect your business style?2. Do your marketing materials, including your website, inspire client confidence with professionally designed and written pages?3. Do you have a clearly communicated, pro-customer service policy?4. Have you prioritized service as a top focus for employees?5. How should your business take part in the community, and thus establish a caring reputation?6. How will your ensure that your company keeps apprised of your customer’s preferences and needs?Above all, when working out a branding plan, keep in mind those qualities you most appreciate as a customer, and build those into your brand.

Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things – if not THE first thing you need to do is to – DEFINE YOUR TARGET MARKET! In laymen’s terms, that means you need to figure out who your typical customer is, and design your marketing to reach those people. If you fail to do so, you’re marketing efforts will be like tumbleweeds – rolling around aimlessly in whatever direction the wind blows them.

Defining Means Being More Specific

There was a time when business owners would say things like “I’m marketing our products/services to people between the ages of 21 and 59.” That’s great if you think every 21 – 59 year old out there will buy from you, but that’s just not reality. These days, age doesn’t mean what it used to. I’m sure you’ve heard the saying “60 is the new 40″ (or some variation of that). That’s very true today. Generational marketing, defines consumers not just by their ages, but also uses social, economic, demographic and psychological factors, that give marketers a more accurate picture of that target consumer. Generational marketing is just the tip of the iceberg when it comes to defining your target market.

6 Other Ways To Define Your Target Market

Look At Your Current Customers: Which one(s) bring in the most business? Why do they buy from you? It’s highly likely that others like them would also benefit from your product/service.
Choose specific demographics: Who has a need for your product/service and who would most likely purchase it. Consider; age, gender, occupation, location, income/educational level, or marital status just to name a few.
Check out your competitors: Who are they marketing to? See if there’s a niche they’ve missed, and target that group.
Check out characteristics: This is also known as “psychographics” in the marketing world. This covers things like; personality, attitudes, interests/hobbies, lifestyles, etc. How will your product/service fit in?
Analyze your product/service: Make a list of every feature of your product/service. Next to each feature, write down the benefit(s) each feature will provide. Once you’ve completed that, make a list of the people/businesses that need what your benefit will fulfill.
Assess your decision: When you’ve defined your target market, ask yourself these questions; Is there a large enough market for my product/service? Will they benefit from and/or see a need for my product/service? Can they afford it? Are they easily accessible? Will I be able to reach them with my message?